Who we are
Wegmans creates a video
each year to inspire employees. In 2011,
Dixon Schwabl Advertising came to BTV to handle production,
including shooting all the HD footage.
There was no script,
just a handful of employee interviews and b-roll. BTV
took that raw material, developed a treatment based on
Wegmans initial ideas, and worked with DSA to integrate
music and graphics.
The video was produced on very short notice, with little
more than a week between the first call and a delivered