July 2010 -  Director of Photography Dave Bartlett was hired by a Buffalo, NY production company to shoot principle shots for an awning company infomercial.  Two on-camera talent were brought in from Virginia and South Carolina. Segments were shot with the incredible Panasonic HPX-3000, along with a a P+S Technik 35mm adapter and Zeiss Prime lenses rented out of NYC.  The day was hot, but the shots looked great. 

The informercial is now airing in the Rochester market.